insightIQ is Wilen's AI-powered tool that delivers relevant news, audience insights, and market trends in a dashboard interface. It keeps team members focused on the information that matters, informing productive conversations and strategies. The integrated creative brief builder helps turn that intelligence into actionable creative direction.
mailIQ evaluates every design against our collective knowledge and experience. It's grounded in proven direct mail best practices, countless A-B tests and billions of pieces of mail, surfacing clear feedback and production guidance before we present. Fewer revisions. Faster turnaround. Stronger campaigns.
audienceIQ generates virtual personas matched to your target audience and runs creative through them in minutes — giving your team directional feedback without the cost and delay of recruiting traditional focus groups.
qrIQ automates QR code quality control. It scans thousands of pages, extracts every QR code, validates every URL, and flags broken or misrouted links — so nothing broken makes it to the mailbox.
proofIQ scales QC for highly personalized campaigns, programmatically validating every version in minutes. It checks the critical details — phone numbers, expiration dates, offer codes, disclaimers — and flags potential issues for human review.
Our proprietary web-based mail tracking platform, WheresMyMail.com, provides detailed visibility into campaign progress, making it a powerful tool for multi-channel marketers. With it, you can monitor mail delivery from shipment to mailbox, track the delivery status of individual recipients, view PDFs of the creative delivered, and seamlessly align your digital and physical marketing tactics.
