As a global leader at the crossroads of technology and commerce, Pitney Bowes honors highly innovative companies who are finding new ways to streamline workflow, market precisely, and integrate digital and physical media to drive value for clients with their Brilliant Communications Award. Wilen was recently recognized for our innovative use of variable print technology in direct mail segmentation strategies and testing.
In concert with our existing technology infrastructure, Wilen leverages Pitney Bowes’ print manufacturing technology to image personalized, one-to-one messaging across millions of communications. This capability provides marketers with unlimited targeting and testing capabilities at maximum efficiencies, all while maintaining postal sort, and subsequent postage discounts. Most importantly, effective use of this technology increases open and response rates for clients, with some campaigns seeing lift as much as 130%.
“We strive to deliver unique, relevant messaging to our clients’ audiences. Our efforts maximize our clients’ testing abilities while also significantly increasing their response rates without budgetary constraints, delivering higher ROI than ever before,” says Darrin Wilen, president of Wilen New York. “We are honored to be recognized by Pitney Bowes, a global leader in technology solutions, for our industry-first use of outer envelope 4-color personalization.”
Joining the likes of Citi, Wells Fargo and Aflac, the 2015 Brilliant Communication Award solidifies Wilen as one of the leading companies in the print and mail space.
“The Brilliant Communication Award is designed to recognize people who are innovators in the marketplace, driving significant improvements in the way that people do business,” says Grant Miller, Pitney Bowes’ vice president of Global Strategic Product Management, Strategy and Solution Delivery. “Wilen has combined outer envelope messaging and 4-color inkjet technology to develop solutions that drive increased personalization, targeting and one-to-one marketing for their clients."