The Environmental Benefits of Digital Printing
It is extremely important that we as direct mail marketers look for ways to reduce our environmental impacts. This means that we must find the best ...
5 Actionable Insights for Affluent Audience Marketing
There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...
Life After Side Ads: What Google's PPC Update Means for Direct Marketers
Back in February, Google made it official that pay-per-click (PPC) ads would no longer be shown to the right of organic search engine results. And ...
Good Copy, Bad Grammar In Advertising
By the time this blog post is complete, it will have been subject to several rounds of rereading, proofreading, editing and tweaking. Commas will be ...
Show Me, Don't Tell Me
Simply saying that you’re the best is sometimes one of the worst things that you can do. Every company wants to tell consumers its product or service ...
6 Tips to Help You Connect With Your Audience in 2015
In 2014, it became clear that capturing a consumer’s attention meant more than simply targeting them. In order to stand out and remain memorable (in ...
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