Direct Mail Marketing Blog

6 Reasons Personalization is Key in Direct Mail Marketing

Ready to get personal? In direct mail marketing, the more personalization the better. In fact, personalization (when used correctly) is a must-have. ...

[Infographic] Thanking Your Mail Carrier: Make It A Priority

In honor of National Thank A Mail Carrier Day, recognized each year on February 4th, we’re delivering some interesting facts about the United States ...

5 Direct Mail Marketing Myths That Are Hurting Your Business

Direct mail is one of the most important and impactful marketing tools you have. But it’s also one of the most misunderstood. Let’s look at some of ...

Supercharge Your ROI with Data-Driven Marketing

In the past, marketing was a bit of a gamble, simply because the data and analytics available to pinpoint and track these efforts were general, vague ...

Make Your Direct Mail Stand Out From the Crowd

Marketing messages come fast and furious these days, especially with the excess of channels available to convey them. So how do you stand out? If ...

Variable Data Printing — A Game Changer for Direct Mail

The days of mass marketing are long gone. Today’s marketer seeks to reach a current or potential customer on a different level—a level they can ...

The Rebirth of Direct Mail

When you think of direct mail of the past, you think of men in three-piece suits selling tired, cookie-cutter formats that lacked in creativity, ...

The Explosion of Subscription-Based Mail

One of the latest trends to hit the direct mail world includes subscription-based mail for products or services, which are sometimes called ...

You Can't Ignore Your Mailbox...Or Can You? USPS Informed Delivery™

In the direct mail industry, you might hear someone say, “You can ignore your inbox but you can’t ignore your mailbox.” Meaning you can easily ignore ...

Augmented Reality With DM: The New Reality

With the progression of technology came the implementation of augmented reality (AR) or virtual reality (VR). Augmented reality can be defined as “an ...

Pressing Thoughts