Direct Mail Marketing Blog

How Does the Insurance Industry Use Direct Mail?

According to the Insurance Journal, direct mail is “a necessary and powerful tool” for professionals within the insurance industry. This is ...

This Little Cheetah Went to Market: Six Secrets to Step Up Your Speed to Market

Speed to market is so important to today’s businesses. Being the first to communicate with clients and prospects—and make them aware of new offers, ...

Direct Mail Marketing Predictions for 2020

There are many interesting direct mail marketing trends in store for the year ahead. In recent years, there has been an erroneous notion that ...

6 Reasons Personalization is Key in Direct Mail Marketing

Ready to get personal? In direct mail marketing, the more personalization the better. In fact, personalization (when used correctly) is a must-have. ...

[Infographic] Thanking Your Mail Carrier: Make It A Priority

In honor of National Thank A Mail Carrier Day, recognized each year on February 4th, we’re delivering some interesting facts about the United States ...

5 Direct Mail Marketing Myths That Are Hurting Your Business

Direct mail is one of the most important and impactful marketing tools you have. But it’s also one of the most misunderstood. Let’s look at some of ...

Supercharge Your ROI with Data-Driven Marketing

In the past, marketing was a bit of a gamble, simply because the data and analytics available to pinpoint and track these efforts were general, vague ...

Make Your Direct Mail Stand Out From the Crowd

Marketing messages come fast and furious these days, especially with the excess of channels available to convey them. So how do you stand out? If ...

Variable Data Printing — A Game Changer for Direct Mail

The days of mass marketing are long gone. Today’s marketer seeks to reach a current or potential customer on a different level—a level they can ...

The Rebirth of Direct Mail

When you think of direct mail of the past, you think of men in three-piece suits selling tired, cookie-cutter formats that lacked in creativity, ...

Pressing Thoughts