Pressing Thoughts

Ready to get personal? In direct mail marketing, the more personalization the better. In fact, personalization (when used correctly) is a must-have. ...

Direct mail is one of the most important and impactful marketing tools you have. But it’s also one of the most misunderstood. Let’s look at some of ...

In the past, marketing was a bit of a gamble, simply because the data and analytics available to pinpoint and track these efforts were general, vague ...

When you hear Black Friday, what do you think of? Do you think of mass chaos and people slamming into each other with shopping bags? Do you think of ...

The holiday season is quickly approaching. With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...

The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...

There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...