Pressing Thoughts

How Does the Insurance Industry Use Direct Mail?

According to the Insurance Journal, direct mail is “a necessary and powerful tool” for professionals within the insurance industry. This is ...
Read More

6 Reasons Personalization is Key in Direct Mail Marketing

Ready to get personal? In direct mail marketing, the more personalization the better. In fact, personalization (when used correctly) is a must-have. ...
Read More

5 Direct Mail Marketing Myths That Are Hurting Your Business

Direct mail is one of the most important and impactful marketing tools you have. But it’s also one of the most misunderstood. Let’s look at some of ...
Read More

Supercharge Your ROI with Data-Driven Marketing

In the past, marketing was a bit of a gamble, simply because the data and analytics available to pinpoint and track these efforts were general, vague ...
Read More

Data-Driven Direct Marketing: The Black Friday Edition

When you hear Black Friday, what do you think of? Do you think of mass chaos and people slamming into each other with shopping bags? Do you think of ...
Read More

'Tis The Season To Be Strategic: Holiday Direct Marketing

The holiday season is quickly approaching. With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...
Read More

Catalog Marketing: From One Size Fits All to Personalized, One-To-One

The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...
Read More

DMA 2016: Recap & Takeaways

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...
Read More

The Definitive Guide to Charity and Nonprofit Direct Mail

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
Read More

A Vote of Confidence: Political Direct Mail's Influence on Millennials

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
Read More