Direct "Mailennials": Marketing To Generation Y
Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...
USPS Poised to Decrease Rates for the First Time in a Century
For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...
DM 4 Prez: Why Political Direct Mail is a Real Winner
In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...
A Bank Makes Bank Thanks to Variable Direct Mail
Consistently consistent, effortlessly effective and meaningfully measurable, direct mail marketing has been a proven ROI-yielding advertising medium ...
Clickbait & Infographics: Digital Tactics in the Physical World
As the clash between physical and digital heats up, clickbait and infographics have now become direct marketing’s new battleground. These two ...
Forward: Direct Mail Trends in 2016
After the hustle and bustle of the gifting Holidays are over, the lull before the obligatory New Year's celebration is typically reserved for ...
The QR Code Quandary
The QR code—that little circuit board-like maze that whisks you directly to a website with just a quick smartphone scan. Instant connection, no ...
With hundreds of seminars and workshops to choose from, AWXII (Advertising Week 2015) left us with a lot of insights and information to digest. But ...
Inside the Box: Heights Financial Corporation
Inspired by our recent (and on-going) Direct Mail Toolbox series—today we’re going to try something new. We’re going to open up our mailboxes to the ...
Direct Mail Toolbox: Part 4
Now you know how DM essentials like headlines, CTAs and Johnson boxes work. You’ve figured out strategic elements like FAQs, testimonials and P.S. ...
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