Pressing Thoughts

Direct "Mailennials": Marketing To Generation Y

Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...
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USPS Poised to Decrease Rates for the First Time in a Century

For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...
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DM 4 Prez: Why Political Direct Mail is a Real Winner

In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...
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A Bank Makes Bank Thanks to Variable Direct Mail

Consistently consistent, effortlessly effective and meaningfully measurable, direct mail marketing has been a proven ROI-yielding advertising medium ...
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Clickbait & Infographics: Digital Tactics in the Physical World

As the clash between physical and digital heats up, clickbait and infographics have now become direct marketing’s new battleground. These two ...
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Forward: Direct Mail Trends in 2016

After the hustle and bustle of the gifting Holidays are over, the lull before the obligatory New Year's celebration is typically reserved for ...
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The QR Code Quandary

The QR code—that little circuit board-like maze that whisks you directly to a website with just a quick smartphone scan. Instant connection, no ...
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AWXII Recap

With hundreds of seminars and workshops to choose from, AWXII (Advertising Week 2015) left us with a lot of insights and information to digest. But ...
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Inside the Box: Heights Financial Corporation

Inspired by our recent (and on-going) Direct Mail Toolbox series—today we’re going to try something new. We’re going to open up our mailboxes to the ...
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Direct Mail Toolbox: Part 4

Now you know how DM essentials like headlines, CTAs and Johnson boxes work. You’ve figured out strategic elements like FAQs, testimonials and P.S. ...
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