Catalog Marketing: From One Size Fits All to Personalized, One-To-One
The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...
DMA 2016: Recap & Takeaways
Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With ...
The Definitive Guide to Charity and Nonprofit Direct Mail
In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
A Vote of Confidence: Political Direct Mail's Influence on Millennials
This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
5 Actionable Insights for Affluent Audience Marketing
There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...
Direct "Mailennials": Marketing To Generation Y
Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...
USPS Poised to Decrease Rates for the First Time in a Century
For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...
DM 4 Prez: Why Political Direct Mail is a Real Winner
In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...
A Bank Makes Bank Thanks to Variable Direct Mail
Consistently consistent, effortlessly effective and meaningfully measurable, direct mail marketing has been a proven ROI-yielding advertising medium ...
Clickbait & Infographics: Digital Tactics in the Physical World
As the clash between physical and digital heats up, clickbait and infographics have now become direct marketing’s new battleground. These two ...
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