Pressing Thoughts

DMA 2016: Recap & Takeaways

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...
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The Definitive Guide to Charity and Nonprofit Direct Mail

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
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A Vote of Confidence: Political Direct Mail's Influence on Millennials

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
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5 Actionable Insights for Affluent Audience Marketing

There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...
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Direct "Mailennials": Marketing To Generation Y

Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...
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USPS Poised to Decrease Rates for the First Time in a Century

For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...
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DM 4 Prez: Why Political Direct Mail is a Real Winner

In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...
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A Bank Makes Bank Thanks to Variable Direct Mail

Consistently consistent, effortlessly effective and meaningfully measurable, direct mail marketing has been a proven ROI-yielding advertising medium ...
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Clickbait & Infographics: Digital Tactics in the Physical World

As the clash between physical and digital heats up, clickbait and infographics have now become direct marketing’s new battleground. These two ...
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Forward: Direct Mail Trends in 2016

After the hustle and bustle of the gifting Holidays are over, the lull before the obligatory New Year's celebration is typically reserved for ...
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