Pressing Thoughts

You Can't Ignore Your Mailbox...Or Can You? USPS Informed Delivery™

In the direct mail industry, you might hear someone say, “You can ignore your inbox but you can’t ignore your mailbox.” Meaning you can easily ignore ...
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Augmented Reality With DM: The New Reality

With the progression of technology came the implementation of augmented reality (AR) or virtual reality (VR). Augmented reality can be defined as “an ...
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2016 Review

Marketing experts made their predictions about new trends in 2016 before the year even started. As 2016 came to a close, we were able to more ...
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How Variable Data Printing Can Save You From The Upcoming Postal Rate Hike

As you may have heard, the United States Postal Service announced that rates will increase effective January 22, 2017. Rates of "Market dominant ...
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Data-Driven Direct Marketing: The Black Friday Edition

When you hear Black Friday, what do you think of? Do you think of mass chaos and people slamming into each other with shopping bags? Do you think of ...
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'Tis The Season To Be Strategic: Holiday Direct Marketing

The holiday season is quickly approaching. With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...
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Ad:Tech 2016 Recap & Key Takeaways

The original authority for marketing and media technology, this year’s ad:tech 2016, featured topic-driven panels, keynotes and hands-on workshops to ...
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Catalog Marketing: From One Size Fits All to Personalized, One-To-One

The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...
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DMA 2016: Recap & Takeaways

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...
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The Definitive Guide to Charity and Nonprofit Direct Mail

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
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