Pressing Thoughts

In the direct mail industry, you might hear someone say, “You can ignore your inbox but you can’t ignore your mailbox.” Meaning you can easily ignore ...

With the progression of technology came the implementation of augmented reality (AR) or virtual reality (VR). Augmented reality can be defined as “an ...

Marketing experts made their predictions about new trends in 2016 before the year even started. As 2016 came to a close, we were able to more ...

As you may have heard, the United States Postal Service announced that rates will increase effective January 22, 2017. Rates of "Market dominant ...

When you hear Black Friday, what do you think of? Do you think of mass chaos and people slamming into each other with shopping bags? Do you think of ...

The holiday season is quickly approaching. With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...

The original authority for marketing and media technology, this year’s ad:tech 2016, featured topic-driven panels, keynotes and hands-on workshops to ...

The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...