Pressing Thoughts

Direct mail is one of the most important and impactful marketing tools you have. But it’s also one of the most misunderstood. Let’s look at some of ...

In the past, marketing was a bit of a gamble, simply because the data and analytics available to pinpoint and track these efforts were general, vague ...

Marketing messages come fast and furious these days, especially with the excess of channels available to convey them. So how do you stand out? If ...

The days of mass marketing are long gone. Today’s marketer seeks to reach a current or potential customer on a different level—a level they can ...

When you think of direct mail of the past, you think of men in three-piece suits selling tired, cookie-cutter formats that lacked in creativity, ...

One of the latest trends to hit the direct mail world includes subscription-based mail for products or services, which are sometimes called ...

In the direct mail industry, you might hear someone say, “You can ignore your inbox but you can’t ignore your mailbox.” Meaning you can easily ignore ...

With the progression of technology came the implementation of augmented reality (AR) or virtual reality (VR). Augmented reality can be defined as “an ...

Marketing experts made their predictions about new trends in 2016 before the year even started. As 2016 came to a close, we were able to more ...

As you may have heard, the United States Postal Service announced that rates will increase effective January 22, 2017. Rates of "Market dominant ...