'Tis The Season To Be Strategic: Holiday Direct Marketing
The holiday season is quickly approaching. With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...
Ad:Tech 2016 Recap & Key Takeaways
The original authority for marketing and media technology, this year’s ad:tech 2016, featured topic-driven panels, keynotes and hands-on workshops to ...
Catalog Marketing: From One Size Fits All to Personalized, One-To-One
The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...
DMA 2016: Recap & Takeaways
Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...
The Definitive Guide to Charity and Nonprofit Direct Mail
In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
&THEN: The 2016 DMA Conference At a Glance
The Direct Marketing Association (DMA) is set to host their annual marketing conference now titled, “&THEN” from October 16 through October 18 in ...
AdBlock Plus's New Monetization Model: Sell Ads
Ad blockers continue to be the bane of most online marketers' existence, but a recent announcement from one of the most popular ad blocking services ...
Far From Slacking: How To Overcome the Biggest Threat to Email Marketing
The average office worker sends/receives 122 emails every day. Based on a 9-to-5 workday, this equates to a new message every four minutes. Everyone ...
A Vote of Confidence: Political Direct Mail's Influence on Millennials
This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
Facebook Curbs Clickbait...and What Happened Next Will Shock You
Clickbait may seem completely harmless, but Facebook has had enough of it. In order to create a better user experience, Facebook will be initiating a ...
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