Pressing Thoughts

'Tis The Season To Be Strategic: Holiday Direct Marketing

The holiday season is quickly approaching. With Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New ...
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Ad:Tech 2016 Recap & Key Takeaways

The original authority for marketing and media technology, this year’s ad:tech 2016, featured topic-driven panels, keynotes and hands-on workshops to ...
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Catalog Marketing: From One Size Fits All to Personalized, One-To-One

The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...
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DMA 2016: Recap & Takeaways

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With around ...
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The Definitive Guide to Charity and Nonprofit Direct Mail

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...
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&THEN: The 2016 DMA Conference At a Glance

 The Direct Marketing Association (DMA) is set to host their annual marketing conference now titled, “&THEN” from October 16 through October 18 in ...
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AdBlock Plus's New Monetization Model: Sell Ads

Ad blockers continue to be the bane of most online marketers' existence, but a recent announcement from one of the most popular ad blocking services ...
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Far From Slacking: How To Overcome the Biggest Threat to Email Marketing

The average office worker sends/receives 122 emails every day. Based on a 9-to-5 workday, this equates to a new message every four minutes. Everyone ...
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A Vote of Confidence: Political Direct Mail's Influence on Millennials

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
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Facebook Curbs Clickbait...and What Happened Next Will Shock You

Clickbait may seem completely harmless, but Facebook has had enough of it. In order to create a better user experience, Facebook will be initiating a ...
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