Pressing Thoughts

&THEN: The 2016 DMA Conference At a Glance

 The Direct Marketing Association (DMA) is set to host their annual marketing conference now titled, “&THEN” from October 16 through October 18 in ...
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AdBlock Plus's New Monetization Model: Sell Ads

Ad blockers continue to be the bane of most online marketers' existence, but a recent announcement from one of the most popular ad blocking services ...
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Far From Slacking: How To Overcome the Biggest Threat to Email Marketing

The average office worker sends/receives 122 emails every day. Based on a 9-to-5 workday, this equates to a new message every four minutes. Everyone ...
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A Vote of Confidence: Political Direct Mail's Influence on Millennials

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
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Facebook Curbs Clickbait...and What Happened Next Will Shock You

Clickbait may seem completely harmless, but Facebook has had enough of it. In order to create a better user experience, Facebook will be initiating a ...
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5 Actionable Insights for Affluent Audience Marketing

There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...
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Life After Side Ads: What Google's PPC Update Means for Direct Marketers

Back in February, Google made it official that pay-per-click (PPC) ads would no longer be shown to the right of organic search engine results. And ...
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Decoding Drupa for Direct Marketing

For those uninitiated or outside the commercial print industry, Drupa (derived from druck und papier, meaning print and paper respectively) may sound ...
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Ad Trust: Ooze It Or Lose It

From the paid to the owned to the earned (media), the element of trust has never been more at play across the marketing continuum. Add the increasing ...
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Good Copy, Bad Grammar In Advertising

By the time this blog post is complete, it will have been subject to several rounds of rereading, proofreading, editing and tweaking. Commas will be ...
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