Pressing Thoughts

A Vote of Confidence: Political Direct Mail's Influence on Millennials

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...
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Facebook Curbs Clickbait...and What Happened Next Will Shock You

Clickbait may seem completely harmless, but Facebook has had enough of it. In order to create a better user experience, Facebook will be initiating a ...
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5 Actionable Insights for Affluent Audience Marketing

There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent a ...
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Life After Side Ads: What Google's PPC Update Means for Direct Marketers

Back in February, Google made it official that pay-per-click (PPC) ads would no longer be shown to the right of organic search engine results. And ...
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Decoding Drupa for Direct Marketing

For those uninitiated or outside the commercial print industry, Drupa (derived from druck und papier, meaning print and paper respectively) may sound ...
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Ad Trust: Ooze It Or Lose It

From the paid to the owned to the earned (media), the element of trust has never been more at play across the marketing continuum. Add the increasing ...
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Good Copy, Bad Grammar In Advertising

By the time this blog post is complete, it will have been subject to several rounds of rereading, proofreading, editing and tweaking. Commas will be ...
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Direct "Mailennials": Marketing To Generation Y

Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...
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USPS Poised to Decrease Rates for the First Time in a Century

For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...
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DM 4 Prez: Why Political Direct Mail is a Real Winner

In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...
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