Pressing Thoughts

5 Actionable Insights for Affluent Audience Marketing

August 4, 2016
There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent ...
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Life After Side Ads: What Google's PPC Update Means for Direct Marketers

July 12, 2016
Back in February, Google made it official that pay-per-click (PPC) ads would no longer be shown to the right of organic search engine results. And ...
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Good Copy, Bad Grammar In Advertising

May 19, 2016
By the time this blog post is complete, it will have been subject to several rounds of rereading, proofreading, editing and tweaking. Commas will be ...
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Show Me, Don't Tell Me

August 18, 2015
Simply saying that you’re the best is sometimes one of the worst things that you can do. Every company wants to tell consumers its product or service ...
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6 Tips to Help You Connect With Your Audience in 2015

February 24, 2015
In 2014, it became clear that capturing a consumer’s attention meant more than simply targeting them. In order to stand out and remain memorable (in ...
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