Pressing Thoughts

Emily Logan

Recent Posts

Good Copy, Bad Grammar In Advertising

By the time this blog post is complete, it will have been subject to several rounds of rereading, proofreading, editing and tweaking. Commas will be ...
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Advertainment: When Worlds Collide

Be engaging. Grab attention. Play on emotions. Touch on human truths. When the advice for advertisers is the same advice for artists and performers, ...
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AdBlock: A Grim Demise for Online Advertisers?

Ah, online ads. What many consumers consider the pest of Internet browsing.
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The QR Code Quandary

The QR code—that little circuit board-like maze that whisks you directly to a website with just a quick smartphone scan. Instant connection, no ...
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Become a Stock Star: Using Stock Images with Style

If you enjoy reading cautionary tales, just browse the Internet for best practices in stock imagery. From trying to match a specific message with a ...
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