Programmatic Direct Mail Marketing

"55% of brands using programmatic, performance based marketing experienced improved campaign results."

– Forrester


By connecting devices to identities, interpreting habits, and executing triggers based on real-world behavior, our marketing goes beyond standard automation.

Recognizing a key need by marketers, Wilen's programmatic direct mail was incarnated to provide automated, programmatic, quick-turn, trigger-based marketing campaigns rooted in the physical activities of a customer and/or prospect.

Whether it be generating addresses from previously anonymous website visitors, geofencing your own locations or your competitors' locations, or leveraging daily data feeds from our clients, Wilen has both the physical and intellectual infrastructure in place to execute effective automated direct marketing campaigns.

With programmatic direct mail you can speak with a customer or prospect based on the moment they act, striking while the lead is in the purchase cycle—not before or after.



Retargeting just got more effective. Boomerang enables you to match the Device ID of a previously anonymous website visitor to a residence, allowing you to send custom mail pieces directly to your prospect's home.



The next generation of geofencing is here! By leveraging the physical location of a mobile device, a customer or prospect's activity allows you to trigger custom direct mail based on stores they've visited, events attended, and more.